
I feel very grateful that I thoroughly enjoy photographing almost all of the commercial assignments that I receive. This is no doubt due to the trust that my clients have in my abilities, which allows me to experiment and find new ways of presenting normal subjects.
I am asked to photograph wine and food fairly regularly, and I always enjoy the task because it forces me to out-do my last job. This delicious 2004 Argentinian Alfa Crux Malbec had me stumped, as nothing was working out. The lighting was uninspired, and I couldn't seem to go beyond the look of a normal documentary style product shot.
I unintentionally placed one of my umbrellas behind the bottle, rearranging the studio to try for a different light setup. I did a test shot just to make sure my wireless units were working, and to my surprise found out that the umbrella itself worked as a decent (and unexpected) background! I fine-tuned the shot adding an additional frontal fill light, and gave the image to the client, who was very happy with the results.
I will be honest and admit that a good percentage of my best images are serendipitous. I am thankful for this, as I am well aware of my own limited capacities, and enjoy when the "Invisible Hand" takes over for me. I would encourage young photographers who are struggling with finding your creativity to purchase and read the book entitled The Artists Way. It may be a catalyst to take you from cerebral problem solving to right brain (and possibly spiritual) aptitude.
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Mark can be hired as a photographer or filmmaker via www.hemmingshouse.com
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