Have you ever seen the cover photo for the Buena Vista Social Club? The scene is a Cuban street, with a man walking on one side, and an old classic American car on the other. The photo is not very good technically, but it is incredible aesthetically. The shadows are unacceptably deep, the photo is out of focus, and the man's face is hard to see. However it is one of my favorite images due to it's "soul" factor.
If you are in mid-day sun, and you feel uninspired due to the harsh lighting, why not use the weather to your advantage? Create a low-fi image by increasing your camera's contrast, underexposing, boosting saturation, and finally, taking the picture slightly out of focus.
My sample image is quite deficient compared to the Buena Vista image, but it gives you an idea of what is possible when you purposefully take technically poor pictures! Sometimes you will get gems that turn out to be quite profitable.
Mark's photographic prints for your wall can be purchased at www.markhemmings.com
Mark can be hired as a photographer or filmmaker via www.hemmingshouse.com
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